3 Unconventional Techniques To Build Your Brand Without A Budget

Digital Marketing By Webparx Network August 14, 2017

When you are starting your own company or are working in a start-up, then you will easily witness the fact that establishing your brand in this highly competitive market is the biggest challenge. Start-ups require you to give your time and effort and thereby, cross unavoidable obstacles that can easily empty your pockets. By the time you get your product, service or technology ready, you are faced by the biggest hurdle in the form of marketing. While you need a good budget to develop your products or services, an equally humongous budget is required for marketing and building your brand.

But what if you don’t have a budget for marketing your brand? Do you think that a brand cannot be popularised positively without a proper budget allocation? If yes, then you must know that not every new brand has massive budget and still there are many brands that have built their path to success in spite of scarce funds. Based on the fact that many start-ups have eventually attained successful marketing and growth of their brand while facing stiff competition, then you too can follow their 3 unconventional techniques to build your brand without a budget:

1. Highlight The Uniqueness Of Your Product Or Service

When you don’t have a designated budget for promoting your product or service, you must immediately convert your product or service as your potential marketing tool. You can attain growth of your business once you focus on popularising the uniqueness of your product or service rather than waiting for arranging funds to promote in the contemporary catchy ways. You must develop product or service that you are proud of and then you will automatically find ways to turn your offerings into an influential marketing tool. It hardly matters how much time and money you invest, it is your effort, dedication and faith in your offerings that will help you in building your brand.

One of the most efficient techniques to promote your product and make it viral among the masses is by developing it in a way that it is useful for all kinds of people and is worth for its price. You need to make complete research about the competitive products in the market and must innovatively pitch your product as a stand out in the crowd. Once your product starts getting acceptance, utilise the initial money in production and marketing in suitable proportions and start making the most of the modern methods of promoting your product, online and offline.

2. Develop Brand Loyalty Among Customers

When you are running a start-up, you will have to endeavour to win trust of your customers. While you are focusing on promoting your product or service on the basis of its unique features, then you also need to develop customer’s trust by targeting some people who are influential people of their communities. If you tactfully target such influential people and gain their loyalty for your brand, then they will ensure to spread positive words about your offering within their communities, which will act as an indirect marketing for you. You may have noticed that many customers look for customer reviews online and if at all they see positive reviews about a brand, then there are high chances for them to believe in the particular brand.

You must not only aim at providing best products and services to your customers, but also to build and maintain cordial relationship with them. You can actively engage with your customers by replying to their concerns, mailing them about new products or services and messaging or wishing them on their birthdays, anniversaries, etc. Many companies have realised how important it is to have two way communication with your customers. They indulge in many ways such as polls and surveys to maintain contacts and to know what their customers feel about their brand.

3. Prompt Your Customers To Share Your Brand Information

It is true that not all your customers are influential people for a large group of masses, but if you have belief in the eccentric nature of your product, then you can still coax your customers to share your products’ information with the people they know. You need to make your customers comfortable about the process of sharing your brand information specifically, via social media. You can easily install social networking site widgets on your website and market your brand on such sites. You can even prompt your customers to share your brand information in the popular social media sites for getting discounts or coupons or to access your site information.

Facebook, LinkedIn, Twitter, Google+, Instagram, etc have emerged as extensively used marketing platforms as your information can access unlimited groups of people across the globe within a short time frame. There are many websites that make lucrative offers to their customers in the form of freebies or ask them to invite people to like the web page and in return they can receive a one month free subscription of their most sought after articles or products. Many websites PrestaShop Themes are doing wonders by attracting more and more customers along with huge fan following via these amazing social media sites and that too without a damn hot budget!