How To Boost Your Website Using The Power Of Social Media Marketing

In the present era, more than the newspapers and magazines, it is the social media such as Facebook and Twitter that are proving beneficial for boosting the traffic on your website. It is the social media that accounts for 65% of the organizations promotion apart from the advertisements and other factors.

Before we move into the methods of boosting the traffic of your website through the power of social media marketing lets take up a look at what exactly is social media marketing.

Social Media Marketing

If the technical definition is considered then, social media marketing is the process of increasing in your website traffic by use of social media such as Facebook, Twitter, etc. It is the power of social media marketing that frequently helps into the discovery of new facts, for example, news stories, and “revelation” is a search activity or a search movement. Numerous individuals additionally perform actively at online networking sites to discover online networking substance.

How to use Social Media as a Website Promotion Tool?

  1. List your Websites on all the Social Media Platforms and Accounts: The main thing you have to do is to incorporate your site URL across all social platforms. On Twitter, Facebook, LinkedIn, and Google+, you can create organization pages and there is a particular spot where you can put your site URL. Remember to do that.
  2. Social Media Engagement and Monitoring: Once you have all social media sites set up with your site URL, you can begin proactive checking and drawing in audience on your social networks. By being proactive, you can connect with existing clients and potential clients to drive them to your site. Make sure to additionally share important substance that are on your site to prospective customers or clients. You can likewise listen to proposal demands and offer an important connection to your site that answers their request.
  3. Start in your Company Blog: One of the greatest obstructions to successfully utilize online networking to drive activity to your site is an absence of new substance. Staying dynamic on your online journal is the most effortless approach to keep up an ambitious site and verify you’ve got something to say on social networking. When you can indicate your social messages through new substance on your site, your followers are more prone to navigate and associate with you.
  4. Social Media Advertising: To take it up a score, you can begin utilizing online networking advertisements to expand site movement. You can effectively utilize Facebook promotions or an elevated Tweet to make certain that your potential customers are redirected to the home page of your site. You can likewise make promotions on LinkedIn that helps you in building new connections with influential people and prospective customers or clients.

Now with this concept, a new term known as Social Media Advertising has also emerged. Now, how exactly can the platforms such as Facebook, Twitter, etc. play a role in social media advertising. Let’s find out:

Facebook

Facebook is an undisputed king when it comes in to drive in more traffic to any company’s website. There are numerous methods in which Facebook can be used as a social media advertising platform:

  1. Publishing Engaging Online Content: Facebook can be used as the advertising medium of your company. You can do this by posting tips, posts and feeds related to your company website. Make sure that you include links to your company sites or include a registration form so that the users can sign in as customers.
  2. Using Facebook Ads: These are the most common way of engaging and driving in traffic. These are large ads that are displayed in the news feed of the users and hence drive them towards your site. You can optimize and monitor these news feeds and can find out which posts are engaging the audience the most and hence target these types of content across social media.

Twitter

  1. Managing in the Content and Tweeting Regularly: Try regularly tweeting across your Twitter account and answer to comments that appear on your company’s page. The difference between Twitter and other social media platform is that your feed appears to all users, and no filtering of the post is done.
  2. Following Clients: Try to follow and build your contacts across Twitter and keep them up to date regarding any development in your organization. More audience will draw in if they are made to feel connected always.
  3. Using hashtags in your post: This is the habit that you should try adopt in your post. Including hashtags drives in users’ searches related to that keyword. For example: in case you include #offer then all posts containing offer keyword would be displayed. In the tweets, you can post in various coupon codes or links to attract more audience.

Google+

  1. Making in your personalized business page: Make your personalized page such as in Facebook where you get the chance to tell the people what is your business about. Always mention in the introduction why should particular people visit your company. Also, mention links to your site in the links section.
  2. Share it with your Circle: Share any news feed or update in your business circle or your email list. This also requires you to create different circles for your clients, industry partners, team etc., as per your needs.
  3. Make use of the Google+ Communities: Communities provide an efficient medium to promote your business and engage in clients. It can be thought of as a huge marketplace where you can branch out and bring in clients. You will surely find business circles according to your needs.
  4. Also, use in hashtags with your posts: This is always the key to promote and link your posts and help it reach the wide audience.

Pinterest

  1. Create Links: You can pin in images of your site and your company with a tag mentioned below “Click here for more info”. These links are the things that will drive the audience to your site and will engage more traffic.
  2. Show Your Team: Yes you can use in Pinterest to show your efficient team and hardworking employees. This will at first provide a face for your company and second will establish trust between you and client.
  3. Interact: Try to interact with the clients by re-posting in their pins as it will increase the level of interaction. This will also result in clients re-posting in your pins as well.
  4. Contests and Giveaways: Who doesn’t want to win and get free things or contribute to a social cause? You can promote posts such “For every pin we donate so and so amount to charity” These things quite attract the audience and boost in your website traffic.