10 Easy Tips For Effective Website Content Writing

Success of any business through its website is highly dependent on the quality of content. The web content must be precise, clean and it should clearly represent your company’s core values and culture. You cannot afford errors, improper formatting, writing out of topic, etc as it will have negative impact on your online visitors. Website content writing is not an easy task and you need to take time and effort to ensure flawless content that is powerful while being capable of retaining the visitors for a long time.

As you know that when you work online, you don’t have the face to face conversation where eye contact and gestures enable you to convince the customer to have trust in you and your business. Effective website content writing focuses on educating the customer about the company through white papers, blogs, customer testimonials, success stories, etc in a bid to showcase yourself as trustworthy company. Your content must consist of facts and not hypothetical matters. It should be drafted in a comprehensible manner and must not conflict any of your business ethics. Content writing is a serious subject and businesses are taking them as a vital factor for increasing their business presence and awareness.

Lately, people operating their business online have realised the importance of excellent web content and there has been an overwhelming rise in the demand for professional content writers. If you are endeavouring to write for your website or start freelance writing for companies, then you need to first read these 10 easy tips for effective website content writing:

Focus On Keywords

What are you writing for if your content isn’t being scanned by search engines? You need to make your content successful by focusing on the keywords. Your search engine rankings highly depend upon your use of keywords. Choosing the right keyword is an essential part of search engine optimization (SEO). Many businesses are able to attract viral traffic on their website because of effective use of keywords. You must know how to frame the sentences so as to fit the keywords and then you will see your website on the very first page of the search engine results.

Improve Your Vocabulary By Searching Synonyms & Antonyms

If you have the habit of reading online, then you must have come across such articles that are loaded with errors in spellings along with improper choice of words. You must never use words, the meaning of which is unclear to you. Moreover, stop using words in a repetitive fashion as it kills creativity of the content. Website content writing is all about how smartly you play with the words in the manner that you have full control of the reader’s attention. If you don’t know the synonyms or antonyms of some words, then don’t hesitate to search for them. This will not only make your article unique but will also help in improving your vocabulary.

Have Clarity Of What You Write

Extending a sentence to increase the word count or to prove how great your imagination skills are, will do no good for your content. Website content writing needs to be professional and you need to maintain a meaningful thread throughout the article. You must be clear about what you want to write and must be able to convey your meaning without getting lost in framing long sentences. If you don’t have clarity of what you are writing then just delete it and give it a deep thought.

Don’t Use The Chat Language

Using SMS or chat language in website content writing is one the biggest blunders you can ever make to bring down your company’s online reputation. If you are unaware whether the word exists or not, then you can just search for the word’s actual spelling. Abstain from using such informal language as it may represent your company as an unprofessional one.

Proof Read After Completing Your Article

Many content writers have the habit of reading their article while writing it. They write one paragraph or two lines and they read it to approve it. Thereby, as soon as they complete their article, they embark on publishing it. But such kind of reading does not have the effect of proof reading. You need to proof read your article once you finish it as you can find out all the errors in one go and you can analyse if the paragraphs have been wisely made and whether the content is in proper order or not. Avoid being hasty as it may cost you loss in terms of customers.

Maintain Keyword Density

Knowing English and being fluent in reading and writing is entirely different. When you are writing content for website, then you need to be an expert in reading and writing English. If you stuff your content with keywords, then you are somewhere compromising with the grammar and sentence formation due to which the readers may feel that you just know English and your writing skills are average. You need to maintain keyword density, which means the percentage of repetition of keywords or phrases in a particular web page. You must not use keywords more than five times if you writing an article of 1000 words or your writing skills will not match the standards.

Indulge In Quick Research

Content writing can be a great learning experience for you if you have zeal to look for more information. When you are writing about a certain topic, you need to keep yourself update about the current trends in the market related to the subject matter and what influential people belonging to similar industry are suggesting. You need to find out more data through in-depth research and must confidently put up facts to make your article up to date and interesting.

Title Must Be Short But Catchy

Long titles generally lack the spark that can attract visitors to your website. You must give an apt title for your article that is short but is descriptive in nature. It should clearly suggest what the article is all about. A good and catchy title will do the marketing work for your article. Overall, titles should not exceed more than 80 characters.

Use Direct Address

This is one of the most loved things about content writing. When you write articles, you can establish a connection with your reader by addressing them as ‘you’. When you address them directly, you will be able to write seamlessly as if you are having a conversation with the reader. In this way, you can actually transform your content into your voice.

Use Bullet Or Number List

This final tip will renovate the way your articles look. When you write without making proper headings and sub headings using bullet or number list, then you readers may feel that the whole article is too big for them to read and it eventually doesn’t impress them. On the contrary, if you use bullet or number list for maintaining appropriate headings and sub headings, then your readers can have a good glance at your article and will be able to understand the content with the help of the headings. In addition, your presentation of content will score extra appreciation too.