Why it’s Necessary to Use Broken Link Checker Tool to Maintain SEO Credibility

As a website owner, you have to worry about a ton of things. You are concerned about the content that goes up on the website. Then you are focused on search engine optimization. You are also thinking about the website interface. The list goes on. And it is true that it is getting more and more difficult to manage it all. It is mainly because companies like Google are creating better and more powerful tools to help analyze what websites should rank higher. They are taking into accounts up to 100 factors. However, you don’t have the time to individually worry about them all. And while you may be busy enhancing the data on your website, you also have to make sure that there is no glitch at the back of the website bringing down the rankings. Dead link checker tools are available online, must use these to contain your website quality.

What is a broken link?

Have you ever encounter a 404 page error? What does it mean exactly? It means that the web page is not available. There can be a number of reasons why but it primarily happens because there is a broken link. So broken links are basically links that don’t worry. You search them but they show a 404 page error or a page explaining that the content is unavailable. This may be happening because the website owner has put an improper URL for the link. It could be that you see the link on another website and by the time you open it, the original website may have removed the web page. Not just the web page, it could also be that the website itself was deleted. Sometimes the users have some software or firewall that prevents the access to the link. In that case, the user must adjust the firewall settings.

How can broken links affect SEO?

Search engine optimization takes into account a number of things. And one of the primary elements of ranking is taking in confidence the quality and quantity of links associated with a website. This may include backlinks, inbound links, external links and more. Google’s crawler browses through all such links and when it finds links that are broken, the website does not send the right signals. It is true that eventually a lot of links get broken automatically over the time and you may not be aware of them all as the website owner, but it could be that those broken links are affecting your rankings. In order to avoid this ranking suicide, you must first identify and then deal with broken links on your website.

How to check broken links?

If you run a Google search, you should be able to find a broken link checker. A broken link checker is an online tool that helps you spot broken links on your website. It is free, easy to use and just a click away. On the broken link checker, you have to share your website URL. The tool runs the processing for a while and shares with you the results.